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Picking Logos - or how to describe a penguin (Alan Cox)

The Linux community have been trying to get the 'perfect' penguin logo
for a week or so now. Various things have been battered around and Linus
finally came up with this spec for the penguin he wanted:

> Now, when you think about penguins, first take a deep calming breath, and
> then think "cuddly". Take another breath, and think "cute". Go back to
> "cuddly" for a while (and go on breathing), then think "contented".
> With me so far? Good..
> Now, with penguins, (cuddly such), "contented" means it has either just
> gotten laid, or it's stuffed on herring. Take it from me, I'm an expert on
> penguins, those are really the only two options.
> Now, working on that angle, we don't really want to be associated with a
> randy penguin (well, we do, but it's not politic, so we won't), so we
> should be looking at the "stuffed to its brim with herring" angle here.
> So when you think "penguin", you should be imagining a slighly overweight
> penguin (*), sitting down after having gorged itself, and having just burped.
> It's sitting there with a beatific smile - the world is a good place to be
> when you have just eaten a few gallons of raw fish and you can feel another
> "burp" coming.
> (*) Not FAT, but you should be able to see that it's sitting down because
> it's really too stuffed to stand up. Think "bean bag" here.
> Now, if you have problems associating yourself with something that gets
> off by eating raw fish, think "chocolate" or something, but you get the
> idea.
> Ok, so we should be thinking of a lovable, cuddly, stuffed penguin
> sitting down after having gorged itself on herring. Still with me?
> NOW comes the hard part. With this image firmly etched on your eyeballs, you
> then scetch a stylizied version of it. Not a lot of detail - just a black
> brush-type outline (you know the effect you get with a brush where the
> thickness of the line varies). THAT requires talent.  Give people the
> outline, and they should say [ sickly sweet voice, babytalk almost ]"Ooh,
> what a cuddly penguin, I bet he is just stuffed with herring", and small
> children will jump up and down and scream "mommy mommy, can I have one too?".

(of course I'm not sure why small children want herring)

[From, reproduced with his permission]

(From the "Rest" of RHF)

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