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In my university bookshop the other day, inquiring about the availability of a book for my research, I told the lady behind the counter that I had all the details of the book, and asked if she wanted the Title, Author list, Publisher, or what ?

"The ISBN number is all I need. Its the world standard ! With the ISBN number, I can locate the book on the computer and order it for you"

I handed over the sheet of paper with the details and pointed to the ISBN number.

"Oh, damn, you've got the American ISBN number, and we need the European ISBN number."

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