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The following is taken from an interview with Guy Kawasaki (author
of "The Macintosh Way") in the business section of the New York Times
on May 2, 1993.

Question: O.K., it's your turn to analyze the appointment of
Louis Gerstner Jr. to the chairmanship of I.B.M.

Answer: It makes perfect sense: Take the C.E.O. from a company
[RJR Nabisco] whose mission is to get people addicted to something
that might kill then and put him in charge of I.B.M.  I can see the
thinking behind his appointment.

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