I heard this resently, I don't think it is new. In a small town, there were three insurance companies. One of them started an advertising campaign with the slogan: "We'll insure you from cradle to grave". The second company answered with its own new slogan: "We'll insure you from womb to tomb". But then the third company invented its new slogan: "We'll insure you from erection to resurrection!".
(From the "Rest" of RHF)
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