[ Scene : The White House ]
Presidential Aide - Mr. Reagan!. Mr Reagan Sir!!! The Russians have just landed on the Moon! And they've started to paint it red! What shall we do?
Ronnie - Come back when they've finished, son.
P.A. [later] - Mr. Reagan Sir. The Russians have painted a quarter of the moon red!
Ronnie - Don't worry about it, son. Tell me when they've finished.
P.A. [still later] - Mr. Reagan Sir. The Russians have now painted half the moon red! Aren't you going to do anything?
Ronnie - Nope, not yet.
P.A. [still later and even more anxious] - Mr. Reagan Sir. The Russians have now painted THREE-QUARTERS of the moon red! Can we bomb them, Sir? Please, Sir?
Ronnie - [ as before ]
P.A. - Mr Reagan. They've painted the WHOLE moon red!
Ronnie - OK. Now call NASA, and tell them to get a rocket up there, with plenty of white paint, and paint "Coca-Cola" across it.