Impressed by the low price, he races into the shop, slaps $40 onto the counter and announces "I'm here for the Murray cruise." Quick as a wink, the travel agent whips out a baseball bat and knocks him unconscious.
When the man wakes, he finds himself tied to a floating log and drifting down the river. After a time, he notices another man in the same predicament on the other side of the river.
"$40 Murray cruise?" he calls out. "Yep!" says the man on the other side. "I'll bet you we don't even get breakfast," he yells. "Well," calls the other man, "we did last year."