Just noticed this gem in the back column of this month's (June) Macworld. In the column by Guy Kawasaki on "Nerd Bonding: How to impress Macintosh programmers" we have the following: "TECHNIQUE #6: Enter the great Jolt-versus-Mountain Dew debate. This topic accounts for more online traffic and programmer downtime than the release of a new RoboCop movie. Here's the icebreaker: 'Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.'"
(From the "Rest" of RHF)