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Source: Major British Advertising campaign, and confirmed by a friend Kelloggs have launched a TV ad claiming that 74% of the British Public don't know what 'Rice Crispies' are made from. My friend (who works in the polling company respnsible for finding this out) tells me that this is this true, and that the great British Public are slightly more informed about all other cereals: only 1% of people don't know what Shredded Wheat is made from...
(From the "Rest" of RHF)
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