It seems that each week, you hear of yet another subsidiary being spun off by Sun, and IBM forming another alliance with some smaller company. This announcement crossed my desk today: SUN ANNOUNCES NEW SUBSIDIARY; IBM TO PARTNER WITH DENNY'S Sun Microsystems today announced the creation of yet another subsidiary, bringing the total number of Sun wholly-owned subsidiaries to 1,207. After successfully creating SunSoft, Sun Microsystems Computer Corporation, SunPICS, SunConnect, and a number of other smaller firms, Sun has created SunLHMPPP. SunLHMPPP is tasked with addressing the specific niche market of users that require both left handed mice and a parallel printer port on their workstations. Howard Detwieler, president of SunPR, the public relations subsidiary of Sun, explained the move: "We feel that a growing number of left handed users are moving into the workstation world, and a lot of them have printers with parallel ports. By creating this new company to meet their needs, left handed users with parallel printers can be assured of specific, long term help from Sun." The firm is composed of six employees in an office down the hall from Scott McNealy. The president of SunLHMPPP, Fred Testaverno, is bullish about his target market. "We think that this will be a big, big profit opportunity for Sun. Our initial research indicates that the left handed users with parallel printers market is so big, we have begun the process of creating two sub-subsidiaries, SunLHMPPP-LHM and SunLHMPPP-PPP. That way, we can meet the needs of left handed users WITHOUT parallel printers. And vice versa. Or both." Sun Microsystems is a three billion dollar firm that produces a variety of advanced computing hardware and software. Sun focuses on powerful solutions to the big problems facing companies in the '90s: too many vice presidents, and too few promotion slots in upper management. In a related story, IBM has announced a long-term technology sharing agreement with the Denny's restaurant chain. An IBM spokesman indicated that the move is an indication of IBM's commitment to stay in business through a series of increasingly pathetic consortium attempts. "Frankly, our competitors are eating our lunch in this very competitive marketplace. With Denny's, we can start serving lunch, and maybe stay ahead of the game." Analysts welcome the move, pointing out that both firms mesh nicely. "IBM has never been in the restaurant business, and the only computers at Denny's are the cash registers. The two firms complement each other perfectly. Best of all, both companies can retain the menu driven interfaces to their products without confusing the end user!" The first joint effort between the two companies will be an offering from IBM involving expansion disk drives encased in an edible, pita bread housing. Denny's will begin selling a Grand Slam Workstation, and will offer a free memory upgrade to every customer on their birthday. IBM is a multi-jillion dollar firm that used to sell a large number of computers. They continue to stay in business, even though no one has met a person who has actually purchased an IBM machine in the past five years.
(From the "Rest" of RHF)