Couples are urged to keep a tin by the bed and put 25 pence in it every time they make love, and send the resulting collection to the charity.
MSI's fund-raising manager Ms Patricia Hindmarsh said, "It is a serious suggestion. I think it will help people focus on the fact that they have the freedom to make love without producing another mouth to feed."
The part of the story that I liked best, and the reason I'm forwarding it to this newsgroup, is the Guardian's comment at the end of the story:
"Research suggests that the average British couple could donate at least #12.50 a year."